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9 Ways Technology is Increasing Business Productivity

Blog9 - 9 Ways Technology is Increasing Business Productivity

A lot of things have changed since the arrival of the digital age. Technology has set high standards for doing business. As a matter of fact, most businesses now embrace technology in doing tasks and accomplishing business goals. According to a poll in 2013, two-thirds of small business find it hard to survive without wireless technology.

In this article, we will discuss how technology help businesses improve, especially in their productivity and efficiency:

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Instant communication

The major contribution of technology to businesses is instant communication. Today, we have smartphones to instantly call and text our colleagues. Social media also allows more convenient sharing of thoughts and sentiments. Business-to-business communication is reliant on e-mails. With technology, anyone can reach a person in just a matter of seconds.

Easy collaboration

Telecommuting or teleconferencing is also a thing of the internet era. There are various collaboration software that allows members of the organization to assemble and discuss matters virtually. It saves them time from going to a particular meeting place. Anyone can actually continue what they are working on while attending the meeting.

Accessible information

Cloud computing is one of the technological breakthroughs of the 21st century. Anyone can share data through the cloud. The cloud is a virtual storage that can hold unlimited data. According to a study in 2014, almost 100% of small and mid-sized businesses are dependent on cloud. In fact, cloud storage reduces IT workload up to 42% because of easier access to information (Microsoft 2012).

Perform complex functions

There are hundreds of productivity software available that helps in performing various tasks and functions. A computer can hold dozens of software specifically designed for certain applications – database management, bookkeeping, office solutions, photo and video editing, etc.

Advances marketing strategies

Gone are the days when marketers have to go from house to house to promote their products. Today, digital marketing strategies are widely used by companies. Apart from it is very effective, it costs lesser than traditional media marketing. Some of the most used strategies are social media marketing and search engine optimization.

Motivates employees

Basically, technology helps workers and employees with their work. It motivates them to become more productive. One of the primary reasons why employees leave their job because of outdated technology and systems. Today, the demand for service increases. It is important that you invest in technology to increase your business productivity.

Monitor business development

Technology also helps organizations track changes and developments in their business. It even provides them some insights on what actions to take for the growth of the business. Through this, employees can maximize their time doing their functions while the computer monitors their business.

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Analyze performance

Today, technology can also provide business analysis and advanced reporting about business performance, market trends, competitions, and customer preferences, among others.

Improves customer engagement

On top of these all, technology improves customer engagement by making customer service more accessible. Moreover, increased productivity enables the business to attend to increasing consumer demand.

Top 6 Social Media Marketing Trends in 2018

Blog8 - Top 6 Social Media Marketing Trends in 2018

There are over three billion social media users worldwide. No wonder why small businesses and large companies opt for social media marketing. It still remains one of the most effective among other marketing strategies.

If you are doubting the power of social media, then consider these statistics. 22% of the world population uses Facebook. 81% of millennials check Twitter daily. 32% of teenagers consider Instagram the most important social media platform. Apparently, everybody knows and uses social media, from children to adults.

This 2018, the power of social media to promote products and services have elevated. There are more other advertising tools available. Let us discuss the top 8 social media marketing trends this 2018:

socail - Top 6 Social Media Marketing Trends in 2018


Since the rise of social media, influencers also become popular. They are people who have a huge following. Some of them gained stardom in social media, while some are traditional celebrities. According to a study, over 80% of people go to social media as a reference when purchasing things. Moreover, 40% of them based their decision on the influencer they follow. In 2018, influencer marketing will become bigger. As a matter of fact, businesses earn an average of £5 for every one pound invested on influencers.

24-hour stories

Social networks are now integrating ephermal content in their platforms. These are contents that are shared online and disappears after 24 hours. Snapchat started the craze. Now, Facebook has “My Day” and Instagram has “Stories”. Ephermal content improves engagement rate. In fact, businesses are taking advantage of ephermal contents to promote their products and services.

Viral videos

Over 90% of the content shared on social media are videos. As long as your video is interesting, it will definitely go viral. Thus, businesses take effort in creating videos as their primary marketing tool. Even regular social media users share videos that break the internet. Furthermore, Live Video increases more engagement among customers.


Reaching your audience is much more convenient through social media. They do not have to write an e-mail just to provide feedback. Now, a chat box makes it easy for businesses and consumers to exchange insights. Furthermore, social networks integrate chat robots or chatbots to make customer service faster. In fact, Gartner suggests that by the end of 2018, 80% of social media business content are machine generated.

soc - Top 6 Social Media Marketing Trends in 2018

Social advertising

Each social media platform has their distinct advertising tool. Basically, this aims to boost reach and increase engagement by promoting your post. This is commonly known as “Sponsored Ad”. It even allows you to customize the target audience and duration of the ad.

Facebook searches

Apart from desktop and mobile searches, Facebook searches are also in. Facebook consumes lesser data than a regular search through a search engine. With this, more users use Facebook to look for things. Besides, Facebooks use APIs that integrate other data from external platforms.

Social media trends are dynamic. Every day, there is a new thing. Going viral is a standard in social media. With all these characteristics, social media marketing can definitely help promote your brand.

10 Ways To Get The Best Out Of Your Next Digital Conference

2018 Dubai Slider Conference - 10 Ways To Get The Best Out Of Your Next Digital Conference

One of the best things you could do to improve your business, whatever niche or industry you are working in, is attending those conferences that you may have been put off by in the past.  Even if you have been going to them regularly in the past and see their worth, it may be that you are still not benefiting from them fully.  In the following post, we will highlight 10 ways you to get the best out of the next conference you attend.

Find Out Who Will Be Attending

Before you attend a conference, it is a good use of your time in the run-up to the event to start connecting with people and networking with them before you actually go.  Most conferences and events have Facebook and Twitter pages to support them.  Check out who is going to attend and try messaging them online before it.  It shouldn’t just assume that you will be able to run into all your prospects on an actual day.  By doing it ahead of time, you can share time and get their attention instead of just trying to stuff things into a quick conference chat.

Be Prepared With The Right Gear

Normally, conferences are held over multiple days and as you will be spending a lot of hours at them each day, it is crucial that you have all the gear you will need for each day.  Save stress by planning this all out in advance.  This includes:

  • Making sure you pack laptop and phone chargers and keep them close to you.  The last thing you would want to happen is not having batteries.
  • Packing enough business cards.  It is better to have more business cards than you think you’ll need because you can never know how many people you will meet.
  • Bring any additional materials you need for any demonstrations.  Attending a conference is not just about pitching ideas to people the whole time.  Though, if one of those meetings you have set up with an interested buyer turns out to be a sales opportunity, it will be a lot more efficient if you can walk them through the product efficiently

Review The Conference Agenda

This is perhaps common sense, but it is worth highlighting.  It is important to establish just what you are looking to learn from the conference, using the conference agenda to plan out a way to achieve it.  Ensure that you are present for the big conference-wide events such as keynote addresses.  Don’t worry about missing out on other stuff during these big talks, because most conferences will focus everything on them. 

For smaller sessions, consider the subject matter and speaker.  Remember though that the more tactical sessions will probably be helpful, no matter who is taking the lead in them.  Although other sessions not related to your profession may seem less important; however, if you’re looking to meet an industry leader is the main speaker, it may still be worth attending. 

Familiarise Yourself

Once you have your personalised lanyard from Digital ID, it is vital that you familiarise yourself with the venue the conference will be held in, to ensure you don’t get lost and miss anything important.  Showing up late could not only mean you miss out on valuable information, but may also mean that you make a poor first impression on people. 

Register As Early As Possible

Once you arrive at the conference venue, head to the registration desk as soon as you possibly can so you avoid the queues.  You may be able to register early online, and if you can you should. 

Split Up And Cover It All

If you are going to an event with fellow co-workers or business partners, it is wise to take in as much as you can.  If you all attend the same things at the same time, there was no point in you all going.  Split up and try to cover as many of the different talks, seminars, demonstrations and whatever else is on offer.  Regroup at lunchtime or at the end of the day to discuss key points.

Try To Connect With Customers

Faceless contact with customers is good, but there is nothing better than face-to-face meet-ups.  this is particularly helpful if you have recently had issues with your relationship with customers and clients.  Take the time to address any issues at the conference, but if things are going well you can still meet and greet with clients and customers, as this will only strengthen your professional relationship.

Be Part Of The Bigger Picture

The majority of conferences and events these days tend to have a hashtag associated with them.  While the event is in progress, be sure to tag any Instagram posts, Tweets, and Facebook posts correctly, using the hashtag.  Also, make sure you keep an eye on the hashtag during the course of the event, to see what other attendees are discussing.  Starting a conversation in this way is a good way to approach and network with someone you are keen to meet.

Stay Organised Throughout The Event

If attended correctly, you can easily come away with a huge pile of different numbers, names, email addresses, and notes – way more than you would be able to remember if you hadn’t written them down.  However, make sure the notes and details you take down are labeled and tagged and organized or you will never be able to make sense of them in the days, weeks and even months after the event has finished.

Remember To Follow-up

It is important to connect with any people you met and exchanged details with at the conference, as soon as you can in the days following the event.  Send LinkedIn requests and other follow-up notes while everyone still has the event fresh in their minds.  Be sure to personalize your notes and requests, as everyone’s inboxes will be full of similar messages.  Make sure yours stands out and that the people can remember exactly who you are.

6 Strategies That Will Help With On-The-Job Training For Your Tech Startup

training2 - 6 Strategies That Will Help With On-The-Job Training For Your Tech Startup

Simply put, On-The-Job Training (OJT) is a fundamental method for training and helping new workers find their feet. Reaching as far back as the medieval time, it is the oldest kind of training that was used to mentor recruits.

In this training procedure one worker usually a manager or a seasoned employee passes expertise and skills to a rookie. Typically, the newly trained workers are expected to use their freshly obtained skills at work promptly.

In a well-monitored and well-implemented OJT program, all new workers obtain constant, reliable, and efficient training from the instructor designated to them.

With a carefully curated and structured on-the-job practice such a learning more about types of fire extinguishers, or being trained on the various internal systerms within the business you can benefit from saving large chunks on your training budget.

In fact, it is considered by most employers the most cost-friendly strategy of offering workplace training to staff members.

Most employers report an increase in staff morale following on-the-job training programs.

In a research conducted by TJinsite, around 40% of business employers elected OJT for enhanced efficiency. And 35% voted in favour of OJT for boosting staff morale. A substantial share of the evaluated companies also stated that they saw a decrease in attrition while using training and development methods.

Furthermore, workers also value understanding and training they get from the work environment given that it allows them to establish expertise and abilities without leaving the job.

Based on the TJinsite study, 71% of staff members named on-the-job training conducted by veteran employees as one of the most favoured approaches when it comes to workplace training. Other training approaches come with a much lesser recommendation as far as employees are concerned. For example, seminars and workshops scored (15%), outsourced instructors (11%) and guidebooks & manuals (3%).

Primarily, on-the-job training for new staff members is typically preceded by an induction program which is aimed at ensuring recruits are familiar with organisation’s policies, philosophies, culture, mission statement and procedures.

There are many strategies a company can implement when it comes to setting up on-the-job training. For example, there are internship programs, coaching, job instruction and so on. So then let us now look at the six top strategies for On-The-Job Training.

Job Rotation

This type of training mostly involves giving employees the opportunity to try out several different roles. Typically, this approach of training is deployed in training supervisors for simple management positions. But sometimes regular employees can be given rotation OJT training. This will have far-reaching implications in terms of helping the employee understand the difficulties that come with each job role and to accord the respect due to their colleagues with different job roles.

For example, job rotation technique is continuously being used by the banking sector to promote probationary officers after periods of roughly two years to the post of assistant bank supervisor. Under this method of training, prospects are positioned in core areas such as clerical job, assistant, cashier and then supervisory job so that they have an understanding of the significance and nature of every post before assuming the assistant bank manager role.


In this method of OJT, a senior staff member is assigned to tutor an employee. The employee sees the senior member of staff as their private coach. The senior staff offers feedback to the student on their efficiency and consistently shares ideas for enhancement. A major setback of this technique of training is that the student might not have the flexibility or chance to reveal their own concepts.

Job Instruction

Mostly referred to by many as step by step or structured on the job training technique, this training strategy involves an instructor preparing an employee with a summary of the job, its function, and the expected outcomes after demonstrating their knowledge in the role. The instructor then allows the staff member to simulate the presentation based on their own skills. After this, the instructor provides their feedback and correction. Hence, this technique is commonly called training through step by step.

Committee Assignments

This type of training is different from the rest. It encourages teamwork among employees but can quickly become a time waster. Here, staff members are put in teams and asked to solve a standard issue. They are required to brainstorm, share ideas and deliver a compelling argument to justify their stance. This will help to build confidence in employees and broaden their understanding of complex issues.


Apprenticeship is a legalised technique of training curriculum program that integrates class education with on-the-job work under close guidance. Most apprenticeship programs take time for the Apprentice to learn the skills thoroughly. It usually involves a carefully structured plan which the Apprentice must complete and take on an assessment before being considered to have mastered the skill.

This technique is suitable for training in crafts and trades, mainly when efficiency in a job is the outcome of reasonably extended training or apprenticeship duration, e.g., job of an artisan, a machinist, a pattern designer, a mechanic, and so on


An internship is another form of the on-the-job training. Internship training programs are collectively sponsored by colleges, universities and commercial organisations to provide trainees with the chance to acquire real-life experience as well as work. With the help of internship programs, newly graduates will already have real-life skills on the job when looking for a job. This adds a huge advantage to their CV as employers almost always give preference to employees with some level of on the job experience.


No doubt, on the job training assists your business to limit expenses on practice, but it also comes at a cost. You must analyse the benefits and considerations of your business before deciding on OJT. For instance, you can teach the non-critical task through on the job training as it will not cost you a lot regarding efficiency and performance. On the contrary, other high calibre tasks can lead to further complications, expenses and delays if interrupted with on-the-job training.

Cryptocurrency vocabulary – your quick guide

images - Cryptocurrency vocabulary – your quick guide

Ever been reading about Bitcoin, blockchain or cryptocurrency and hit a word you don’t fully understand?

If the answer’s yes – you’re definitely not alone, cryptocurrency is a big and exceptionally technical area – and sometimes there’s just no getting around those bits of jargon.

We’ve pulled some of the best out of 100+ cryptocurrency articles and blog posts, then done our best to offer some insight into what they mean – always in plain English!


A wallet address is the location to which you send your currency payment – a little like an email or physical address.


This is a collective term for currency types that are not Bitcoin.

ASIC Mining

This is a non-typical type of mining that is often frowned upon by the cryptocurrency community. ASIC stands for Application Specific Integrated Circuit and is a chip that’s dedicated to running just one process – in this case, the process needed solve blockchain problems and ‘mine’ new coins.


This is a small fraction of a Bitcoin – 1,000,000 bits equals one Bitcoin – and since the huge value of one coin, it’s useful to talk in bits for smaller transactions.


Bitcoin is the original cryptocurrency created in 2009 and generally seen as the benchmark against which other cryptocurrencies and technologies are compared.


A block is a record in the blockchain that contains the detail of a number of transactions.


This is the underpinning technological concept that Bitcoin and many altcoins is based on. It is a distributed ledger system that records all previous transactions and creates algorithms that need to be solved to confirm future transactions. It is shared across all node computers worldwide to ensure security and a consensus approach to verifying every transaction.

Block height

Depending when a transaction occurred depends on its block height – i.e. the number of blocks that proceeded it in the blockchain. 


A broker is a company who facilitates the trading of cryptocurrencies – a place where you can buy or sell. This review of CEX.IO will give you an idea of what they do in a little more depth.


BTC is the abbreviated term for Bitcoin – and can normally be seen in currency exchanges alongside more recognised terms like GBP and USD.


When node computers solve the algorithm that authenticates a pending transaction as legitimate it becomes ‘confirmed’. Confirmed transactions are distributed throughout the blockchain and are therefore included in a block.


This is a mathematical term for coding a message or instruction to keep it secure. Bitcoin, the blockchain and financial organisations in general tend to use cryptographic security to prevent mishandling and fraud.

Distributed ledger

This is a ledger or record of monetary transactions that is not held centrally – instead, shared across many node computers around the world. Creating many copies of the ledger creates the need for a ‘consensus’ between all copies of the ledger – thus ensuring that transactions, when complete, correspond with the currency and its rules overall.

Double spend

Users occasionally try to send their Bitcoin code to two wallets at the same time – hence, double spending. The consensus nature of the blockchain prevents one of the transactions from being confirmed.


When a currency requires changes to its underlying rules – usually relating to how a consensus is found – it is subject to what is known as a ‘fork’. When a fork occurs, the currency may split into two different currencies and their trade value impacted.


The hashrate is the speed at which ‘mining’ problems are solved by node computers – thus impacting how quickly transactions are verified.


For blockchain based cryptocurrencies to grow high powered computers are required to solve the mathematical problems that stand in the way. When these are solved, the blockchain grows and the node computer (or computers) is rewarded – usually with Bitcoin or the appropriate currency.


A node is a mining computer that is connected to the currency network. It will be working to validate transaction and holds a copy of the blockchain which it will amend and redistribute upon the successful solving of validation algorithms. 


This is a shortened version of the term ‘peer to peer’ – i.e. a transaction directly between two users without the need for a ‘middleman’ service like a bank or shop. P2P networks started with file sharing services like Napster – and have developed into the more sophisticated systems of today – with blockchain tech at the height of the concept.

Proof of Work

This is the concept the powers the growth of the blockchain. A Proof of Work is a piece of algorithm data that is exceptionally difficult to create but when passed to other nodes on the network can be easily verified. It takes a huge amount of computing power (and therefore money) to create Proof of Work – meaning it is becoming an increasingly concerning topic in the Bitcoin world – especially given the community’s leaning toward non-elite distributed power.

This attitude has pushed the currency toward exploring alternative methods – such as Proof of Stake.

Proof of Stake

An alternative to Proof of Work, this method of validating transactions requires less computational work and relies instead on the prover to show ownership of a certain amount of currency or stake in the chain.

Private key

This is the number that’s generated through cryptographic means to represent the amount of Bitcoin or other currency that’s being transmitted. With this key, another person or system can authorise the currency as their own and place it in their wallet.

Smart contact

Smart contracts are seen as alternative to Bitcoin’s way of operating – and underpin currencies like Ethereum. Rather than codes that signify ownership of an amount of currency, a contract is created that requires input from both parties. It’s sometimes termed a ‘if this, then that’ way of working – for example, if this [amount of money is transferred], then that [product is sent in return]. Only when the first part of the contract is met and confirmed by the blockchain that the second action takes place.


A wallet is a device, service or piece of software in which currency private keys are held.

Using Drones for Photography

sweden bans camera drones - Using Drones for Photography

In the past, taking complex and alluring photographs would often mean a heavy investment, with no clue of how your pictures looked before they were developed. The innovation of the digital camera meant that many we quick to adopt photography as a pastime, and with so many social networks, taking pictures has become a way of live for many people.

Taking amazing photographs is no longer limited to professionals, and thanks to the technology available, people can now take professional photographs with a few simple clicks.

As photographers are keen to stand out, it’s not uncommon for them to instil other forms of technology to help them capture some truly mesmerising pictures.

Taking photographs with a drone is a great hobby, and is even something you could introduce into your professional life. However, to ensure we fully enjoy the experience, we need to ensure that we follow the relevant guidelines, and ensuring we’re adhering to the regulations put in place.

What Drone is Best for Me?

There selection of drones available is vast, and much like your like your photography equipment, the cost will often be based on your requirements and preferences. For example, if you’re looking for a drone that has a camera already included, then how much you pay will dictate how good the camera is. Similarly, if you already have camera equipment, then you only need a UAV, but you will need to ensure that it’s able to contend with the weight of the camera.

If you’re new to taking aerial photographs, then it ma be worth investing in a cheaper model initially, so you can get used to how they work and how it fits in with your current methods. Some may ask what are the best camera drones for beginners, but there is no drone that suits every purpose.  TO determine which UAV is best suited to your needs, you should consider some factors.

What Kind of Control?

It’s not only drones themselves that are evolving, but also the way they are controlled. While there are many models that offer the conventional control system, there are others that can be controlled via a smartphone or tablet. There are even options that allow you to use both methods in unison.

Where Will I Be Taking Pictures?

While drones are brilliant for taking unique pictures, we do need to make sure we’re aware of our surroundings. A drone hovering too close to someone’s property could raise problems, regardless of the intent. You also need to ensure that the drone is not likely to hit anything or anyone, especially if you’re in a area where there are a lot of small children or animals.

How Big?

The reason why there are so many options available in relation to UAVs is because of the unique designs available. Some drones could be mistaken for a UFO, while others can simply be folded away and put in your pocket.

If you’re going to be travelling to different locations, that how portable the drone is could be on of the major factors.

How Do I Ensure I Take the Perfect Shot?

Those new to the world of drones will expect a period of trial and error when learning the ropes, and this is only natural. However, as we become more experienced, we will want to know how to make the best of our drone, and capture shots easily. How this is achieved can vary on your goals, but there are some tips you can followed to ensure your better prepared should that perfect moment come along.

Become One with Your Drone

It may sound like a line from a sci-fi movie, but the more comfortable you are with your drone, then the more daring you will be. For example, in the early days, you will probably feel threatened by obstacles in your flight path, but becoming more familiar with the controls, and the drone reacts, will mean that you’re willing to take chances, which means more opportunities to take a picture that’s bound to impress.

See Your Pictures in “Real Time”

If you’re flying a camera in to the sky on a wing and a prayer, then it’s likely you’re going to struggle when it comes to taking photographs that make an impression. The use of smartphones or tablets with drones has already been touched upon, but is an ideal solution for those looking to perfect their picture-taking technique.

Connecting the drone to your smartphone allows you to see what the camera sees, making it easier to set up your shots.

Be Aware of Your Legal Boundaries

Depending on where you live, there will be different restrictions in place in relation to flying your drone, regardless of why it’s being flown. In the UK, current legislation dictates that the UAV should remain in sight, and not go above 500 metres. Those looking to exceed the 500 metres need to seek permission from Civil Aviation Authority.

Users based in the US will have to conform with the Federal Aviation Administration regulations. This includes registering any drone that weighs between 0.55 and 55 pounds. Registration costs $5.00 and is good for three years.

As well as registering the UAV, you will also need to ensure that common sense is applied at all times. For example, you need to ensure that your drone isn’t flying near any airports. You also need to ensure that there is no potential for people to get hurt. As well as being painful when hit by a drone, the tiny blades can cause damages, so it’s better to be safe than sorry.

Taking photographs with a drone is a great hobby, and is even something you could introduce into your professional life. However, to ensure we fully enjoy the experience, we need to ensure that we follow the relevant guidelines, and ensuring we’re adhering to the regulations put in place.

How to Keep Bitcoins Safe – Our Top Tips For 2018

safe.original - How to Keep Bitcoins Safe - Our Top Tips For 2018

When it comes to our online security, there’s a variety of things we need to take into consideration. For example, online banking can require two separate passwords, as well as some other personal details to allow you entry into your account. Similarly, if you’re looking to access your email from another location, you may receive a notification stating the fact.

Remembering a password can be a hassle in some situations, but for the most part, they’re something we couldn’t do without. It’s what keeps our financial affairs and personal details safe.

We’ve been able to adapt to how the Internet works as the changes have been instilled in a subtle manner, allowing us to learn the ropes and become accustomed to new features. However, if we’re looking to spread our wings in the online domain, there will come a time where we must learn some new strategies to ensure that our information, and more importantly, our money is kept safe.

What Makes Bitcoin Different

There’s been a lot of press in relation to how information is stored by certain institutions and banks, and there have even been incidents where private information has been leaked for all to see. While the Internet is safe for the most part, such stories can cause some to look elsewhere when it comes to ensuring their money is kept safe.

Much of the appeal of Bitcoin is that information is kept private. And while purchase information can be viewed, there’s no way of telling who made the purchase.

In most instance, those purchasing Bitcoin will do so via an exchange, and access to this currency requires the use of a private and public key. These two keys are then combined to create a mathematical equation to show that any funds sent were sent by you.

Ensuring our Bitcoin remains safe is a relatively straightforward process, but we still need to ensure that we’re following the correct procedures, or we could be putting our cryptocurrency at risk.

Fortunately, there are several ways to ensure that we remain safe when purchasing Bitcoin, and none of them are too complex. We would also suggest that you research where to buy Bitcoin before you make any initial investments. 

Keep Your Bitcoins in a Wallet

Depending on the method you use to purchase Bitcoin, there will be some instances where they are sitting in your exchange account. While many exchanges are here for the long-term, there’s no reason not to ensure we’re cautious with our money. As such, you should look to ensure that as soon as you purchase your Bitcoin, the funds are transferred to your online wallet immediately.

Never Share Your Private Key

Your online wallet will consist of the two keys you need to send and receive Bitcoin. The public key, as the name suggests, is the information that is publicised. However, your private key is unique to your, and shouldn’t be shared with anyone.

While you may feel you can trust certain people, it’s always better to be safe than sorry.

Store Any Copies in a Safe Place

There will be instances when you may want to print out your wallet, and this is completely understandable. However, we must ensure that we’re cautious when it comes to storing the information. While it may be tempting to store your wallet in a desk drawer or cupboard. You have to remember that if anyone has access to this information, they have access to your Bitcoin. You should choose storage that only you have access to, such as a safe,

Avoid Using Public Computers

While public computers are fine for everyday browsing, they shouldn’t be used for you Bitcoin activity. As well as there being others that use the computer, you also run the risk of keeping yourself logged in an exchange. While your private key would be needed to access your wallet, there’s still no reason to run the risk if it can be avoided.

Consider a Hardware Wallet

If you feel that storing your currency virtually is going to be problematic, then you may want to safeguard your Bitcoin on a physical device. There are many hardware wallets available such as the Ledger Nano S, that act in a similar way to a USB device, but they have been designed to deal exclusively with Bitcoin.

Of course, holding your Bitcoin on a physical device comes with its own set of worries, so you need to ensure that you have a safe storage place. While there are security features in place, we still need to be proactive in safeguarding our currency.

Backup Your Wallet

While there are many steps you can take to ensure that your information is kept safe, we should look to back up our wallet whenever possible. If something was to go wrong on the computer you’re using, it could mean you lose access to everything. A more worrying scenario would be if your device was stolen. Having a backup means that we can at least access our coins, on the assumption that the wallet on the device is encrypted.

Use a Strong Password for Your Wallet

This may seem obvious, but using a strong password is something that needs to be used in any kind of scenario where out information is involved. While it may be tempting to use a password that’s easy to remember, this often means that others are able to work out what your password is.

There are even programs online that can create auto-generated passwords to ensure that guessing your password is impossible.

For the most part, the Bitcoin community is a safe one, but we still need to ensure we’re taking precautions are reducing risk where possible.

Top 7 Digital Marketing Strategies in 2018

Blog7 - Top 7 Digital Marketing Strategies in 2018

Marketing has really evolved over the years. With the advent of technology, house-to-house marketing has been replaced. Before, it was very time-consuming to distribute flyers around the neighborhood. Today, everything has been digitalized. The internet makes it possible for businesses to reach their audience instantly, everywhere around the globe. Here are the top 7 digital marketing strategies that will surely dominate 2018:

Social media marketing

Social media marketing topped our list. Why? It is the most widespread marketing strategy that costs you lesser than your marketing budget for this year. Based on statistics, there are almost three billion social media users worldwide. Facebook ranked first with over two billion users, followed by Instagram and Twitter. Social networking platforms have designed advertising tools to customize the way you want to promote your business. Also, being viral is possible in social media. In just one post or tweet, your business can be known worldwide.

seo - Top 7 Digital Marketing Strategies in 2018

Search engine optimization

Search engine marketing remains to be one of strongest digital marketing strategies. With the power of content, you can reach online users. Through search engine optimization, you can establish your online presence by ranking first in Google search. SEO trends change every year. It is crucial for you to keep up with these changes.

Website marketing

When we talk about internet marketing, starting a website is one of the must-do things for a company. Building a website is like building a business on the digital platforms. However, you might be surprised, over 2 million small and mid-sized enterprises still do not have websites. According to, 92% of small businesses are expected to have their own corporate websites by the end of 2018.

Email marketing

Email marketing is probably the earliest form of internet marketing strategy. In 2018, emails are gaining popularity again. Based on Communicator Email Benchmark Report (2016), 74 trillion emails are sent annually and it keeps on growing every year. In fact, Statista found out that 86% of online consumers prefer to receive newsletters from the company they follow.

ppc - Top 7 Digital Marketing Strategies in 2018

Pay-per-click marketing

Pay-per-click marketing has been around for a few years. The most popular platform for this strategy is Google AdWords. Basically, a business pays Google for every click on the ads created. According to WordStream (2016), 65% of searchers click Google ads. Most social media platforms are also running pay-per-click campaigns.

Mobile marketing

Before, users open their desktops to search for anything. But with the popularity of smartphones, mobile searches have outnumbered computer searches since 2016. In fact, even businesses use smartphones to search. According to Google (2015), almost half of company researchers search through mobile devices. This calls for businesses to optimize everything on their website to make it compatible with mobile devices.

Local marketing

There is still a huge number of people who search for local businesses. In fact, 50% of the people who perform local searches visit the store a day after the search, according to Search Engine Land. Thus, it is important for businesses to update local directories and optimize their content for local searches.

Which of these internet marketing strategies is your favorite?

Top Tips for managing your Business Finances in the New Year

bigstock Business Team At Work 177017692 - Top Tips for managing your Business Finances in the New Year

Every New Year, millions of us are inspired to use the fresh start as a spring-board to make positive changes to our lives – whether personal or professional. When it comes to your business, getting your finances organised and under control can be the perfect resolution.

It’s easy to fall prey to mistakes and oversights if you haven’t managed money in a professional capacity before, which many small business owners haven’t. Whether your finances are already firmly under control, or you think you could improve in this area, these tips could give you some financial organisation inspiration.

1 – Have a Realistic and Flexible Budget

It might seem like a chore, but setting a budget for your business is essential to staying on track with what you spend. Having a plan in place can help prevent over-spending, and allows you to identify your spending priorities. Allowing some flexibility in your budget is also a good idea, as essential costs can change over time, and might be more, or less, than you predicted.

2 – Pay yourself a Salary

Treating your business as your own personal fund might be tempting, but in the long run it is far better to pay yourself a set salary, which falls within your budget. Including your own pay as a set cost, rather than having it vary from month to month, makes planning expenditure far easier. Equally, though, be careful not to underpay yourself. You might want to live on a reduced budget to maximise business spending, but this is likely to be unsustainable. Running a business is hard work, and should pay yourself well to reflect this. Finding the balance is key!

3 – Digitise Records

Not only does it make keeping track of income and expenditure far easier in the long-term, but keeping digital records also protects you from the stress of lost or destroyed paper documents. Using a cloud-based service will allow you to access your records from anywhere, and protect them. This kind of software can be a really worthwhile investment.

4 – Keep Debts under Control

Many businesses will require credit from time to time – whether to cover start-up costs, or a later expansion. Clearly, it is vital to approach debt with caution. Knowing exactly how your repayment schedule will pan out, and accounting for this in your budget, is a good place to start. If you feel that your business is being overwhelmed by debt, it is worth seeking professional help.

5 – Separate Business and Personal Finance

Having separate accounts for personal and business spending is essential. In the early days of a business, it might seem simpler to keep everything together, but, over time, untangling business from personal expenses can be a challenging affair. Separate accounts allow you to see business expenses and income far more clearly.

6 – Account for tougher Times

When constructing a budget for your business, don’t plan to spend every available penny. The income of your business can and will fluctuate, so taking this into account is vital to your financial success. It can be tempting to reinvest heavily in your business to force it to grow quickly, but this kind of spending is unlikely to be sustainable. It is better to set aside funds to cover emergency costs in a market place which can be volatile.

7 – Establish a Savings Plan

As mentioned in the last tip, setting funds aside for financial emergencies is essential. Ideally, this should be enough to cover the running costs of your business for a few months. It can be useful to keep this fund separated from savings earmarked for business expansion. Whether hiring more staff, taking on a larger work-space, or increasing production, growing your business is likely to be costly. Saving for this growth is essential if you want your business to expand, and contributions to your savings account should ideally be factored into your budget.

8 – Set Targets

Targets are the single best way to measure progress, so whether your a global supplier of plastic strapping or a new start-up setting financial targets for your business is essential. Setting targets for your business also gives you a chance to consider your priorities, by ensuring you take some time to think about which areas you most want to make progress in.

9 – Consider hiring a Professional

If balancing the books really isn’t your forte, and your budget can manage it, you could consider hiring a professional bookkeeper to help you organise your finances. A professional will be able to ensure you pay the correct amount of tax, and keep your books organised, so could definitely save you a considerable amount of trouble.

10 – Review your Prices

Due to factors such as inflation and changing production costs, regularly reviewing your pricing structure is essential. When production prices rise, some companies choose to ‘absorb’ these costs rather than passing them onto the consumer, but this strategy might prove unfeasible for smaller businesses. When in doubt about what an appropriate price for your goods or services might be, research is vital. You might consider carrying out a customer survey, or examining the pricing structures of similar businesses. When pricing, it is important to remember that the price itself is less important than perceived value for money, so maintaining a reputation for quality is key.

6 Effective Strategies to Expand Your Business in 2018

Blog6 - 6 Effective Strategies to Expand Your Business in 2018

Starting a business is really challenging. You need to do a lot of research about products and services, consumers, location, etc. If you have survived the startup phase, congratulations! However, there is another challenge that you need to face…and that is to grow your business.

Again, it requires another set of research and determination to grow your business successfully. Here are our six effective strategies to expand your business in 2018:

Let others franchise your business

Franchising has been a thing in business for roughly two decades already. It is a very good opportunity for you to expand your business. The advantage of being a franchisor is that you do not have to undergo the startup phase of the business. You just provide the resources to the franchisee. As a matter of fact, there are over 44,000 franchised outlets in the United Kingdom, as per 2015 statistics.

Branch out to another location

If you do not want others to duplicate your business, then you can do it yourself. This time, you have to branch out to another location. This is great especially you master the art of running your business. But, keep in mind that it’s like starting another business in a sense that you have to put up a capital again, buy equipment and products, hire people, set up the location, etc.

jj2 - 6 Effective Strategies to Expand Your Business in 2018

Offer other products and services

If you still do not have a capital to start another branch of your business, then you can simply expand your business by diversifying your products and services. According to small business consultant Frances McGuckin, offering other services provides you more streams of income. You can sell complementary products, offer classes and lessons, etc.

Be available for other markets

When you started your business, you have your desired target market. Now, it’s time to explore other markets and be available for them. It is a very effective strategy to expand your business, by targeting other markets. If you sell products and services dedicated to adults, then start calling the interests of children or the elderly.

jj1 - 6 Effective Strategies to Expand Your Business in 2018

Partner with other businesses

A partnership is very effective in growing your business. It involves the exchange of products and services. In this way, you can be able to increase your revenue or cut your costs. First, look for a business that can be compatible with you. If you are a computer repair enterprise, then partner with companies that depend its operations fully on computers, say BPO companies. Through this, you can exclusively provide them your services.

Expand through the internet

In this modern world, technology is very important. It has redefined how people do business. In fact, it can really help you grow your business. How? Build your presence online just like how you build your business. Establishing your business on the digital platform involves internet marketing strategies like SEO, social media and email marketing, among others. Through the internet, you can expand your reach across the globe. They can order your products online. You can also provide lessons or classes online. The internet really allows you to do a lot of things.