Search engine optimization (SEO) is one of the most important factors in digital marketing. It’s been helping businesses grow since the start of the internet era. Every year, SEO trends change. As an SEO expert, you need to embrace these new advances to stay competitive. You need to study some changes in Google Algorithms and even new techniques of content writing.
This 2017, here are the top 7 SEO trends to keep your business on top of the page:
Accelerated Mobile Pages (AMPs)
In the end of 2016, Google started recognizing websites that have switched over to AMPs. Accelerated Mobile Pages (AMPs) are open source protocols that enable websites to load faster on mobile devices. Apart from instant loading, these websites also consume lesser data which sounds very practical today. It is expected that AMPs will dominate mobile searches.
Voice Search has been rising popularity today, especially as smartphones become smarter and people become lazier…we mean, busier. According to comScore, it is expected that half of the web and mobile searches will be done through voice by 2020. As early as now, you need to expand your keywords. Voice searches focused on more personalized and location-based content. So consider these factors in optimizing your content.
This trend has started a few years ago. But marketers should keep this in mind. More people will become more dependent on mobile communication devices in the future. In fact, mobile searches outranked desktop searches in 2016. You need to optimize everything on your website to the mobile platform.
User Intent Prediction
Google is now better at identifying what a person intends to search or find on the web. Google makes searching more instant, answering even the most detailed queries. In this case, Google extracts a snippet from a top content provider and use it to answer the searcher’s query. Thus, you must take advantage of the opportunity. Think and act like a normal searcher. Identify the most common questions and keyword searches. Use these to publish a content.
301 redirects keep your website relevant during a topical check. It’s not hard to implement. Basically, it makes sure that the old URL redirects to the new URL. This method does not affect your SEO ranking. There are different methods and strategies for implementing URL redirection.
Cross-channel marketing should never be confused with multi-channel marketing. The primary goal of cross-channel marketing is visibility. It uses a wide range of channels to market a specific brand. This shall include the CRM and marketing automation solutions.
Personal branding has been an important component of SEO. But in 2017, Google and even social media platforms like Facebook are highlighting individual posts instead of branded posts. This is why personal branding is so important today. It will provide you more guest post opportunities, build user trust, and drive more traffic to your website.
Search engine optimization really requires analysis. Google, as well as the target audience, are so unpredictable. As a marketer, you have to keep up!