Everyone’s got a website.
From international financial organisations – to individuals turning out craft items in their own home, a decent looking site is reasonably easy to come by, so how do you stand out from the crowd?
Well, there’s a balance of design, functionality, usability, content… and much more. The perfect website is like a good recipe – all the elements and flavours have got to be perfect if you want the desired effect.
Take a look at 7 of the most beautifully balanced and presented sites we know of at Think Zap– and perhaps draw some inspiration for your own part of the internet…
Upon clicking through to Flying Pinata you’re greeted with, well, a flying piñata.
The company’s product is certainly unique – a traditional Mexican piñata, delivered to your party hanging from an expertly piloted drone.
The clarity of the message is exceptional – even just watching the great animation at the top of the site gives you a full run down of what the company does! Perhaps the most impressive about the site is that it only has 64 words of written content – with the rest of the message communicated with great looking colourful animations.
Now, it’s worth noting that the site is literally just a call-to-action to download the company’s app – but it’s a message that’s delivered beautifully and simply.
Where images were once king – there’s an increasing move toward sites being designed instead around beautiful text and typography.
Since Ghost is a platform for creating and managing an online blog or publication, it’s no surprise that this is exactly the design route they’ve opted for – beautiful words in a minimalist setting – and they’ve done it very well.
The reason we’ve listed Ghost as such an inspirational site is because of how attractively and effectively they deliver quite a complex product. Ghost is no lightweight in the publishing world – in fact, it’s an open source platform used by huge tech companies like NASA, Apple and Sky – but, that aside, a read through their site gives you a detailed and very readable understanding of what they do, how they do it – and how you can do it too.
Artsy is an example of how a website doesn’t have to be minimal to be considered a design masterpiece.
The homepage truly is a hub for all things happening in the art world. From auctions to shows, street art to the masters – it’s all there – and despite there being hundreds upon hundreds of links and pages to explore, there’s a very neat feel to the site – and a natural flow.
A scrolling banner at the top of the site crams loads of up to date and relevant information in – and the stunning images accompanying the text make it almost hypnotic to watch rolling around.
If you’re looking for inspiration and have a lot of info on your homepage – stopping by and studying Artsy is a great idea.
Mint is a service that’s designed to put your finances in one place and make their management significantly easier.
Now, if there are some relatively dry sounding subjects for most people – finances and organisation are likely to be toward the top of the list – which is why Mint’s site does such a great job.
A super quick and clear explanation of the service is followed by a bright, vibrant and arguably even exciting pie-chart image that gives the service a really simple and engaging face. Continue scrolling and some very readable site copy has you understanding some of the finer points of the service in no time.
Although the colour palette is simple – it makes the site feel energetic and alive. If you’re dealing with a topic that lots of people will find somewhat dull – you’ll be able to draw inspiration from Mint on how to liven things up…
Retail might look simple from the outset – but when you’re starting to scale and considering how to manage your ecommerce platforms, suppliers, warehousing, accounting, point of sale and much much more, you’re staring down the barrel of some severe headaches.
Stitch pens itself as ‘your operations command centre’ – pulling together everything you need to run your business with maximum efficiency.
Now, there are entire websites that are dedicated to explaining just one of the functions Stitch incorporates – so explaining them all in a neat and concise manner is no mean feat. Stitch does a great job of using annotated illustrations to flesh out complex aspects of the service.
If you’ve got a complex product or service and want to draw customers in with an indication of how your product could make life easier for your users, Stitch could provide some excellent inspiration.
Starry are providing the internet in an innovative and refreshing way.
That is; with no additions, no bundles, no imposed TV packages – just plain and simple internet – and they’re doing it with an emphasis on speed.
Their site is stunning looking too. A hero shot of their great looking hardware – mixed with some quirky illustrations and a colour scheme that gives a relaxed and dreamlike feel. Essentially, the Starry message is delivered with just gradients of two colours other than white and black, giving the site a clean and crisp feel – but not at all cold.
Draw inspiration from Starry if you’re looking to draw customers in by highlighting the simplicity and warmth of your brand.
If you’re a parent you’ll know that there’s a host of important features that a restaurant, café or local attraction may or may not provide – such as changing tables, space for buggies, kid’s menus – and much more.
Winnie is a free to use service that helps you know which local businesses cater for your needs – without having to drag children in to have a look around.
Their beautiful illustrations give a really friendly feel to the site – and when you’re in and signed up for a free account, you can find venues quickly and easily with customer reviews to read through. If you’re looking to take the stress out of life – following their light and breezy illustrated lead could be a good plan!