Blog3 809x410 - 2017’s Top 7 SEO Trends to Keep You Relevant

2017’s Top 7 SEO Trends to Keep You Relevant

Search engine optimization (SEO) is one of the most important factors in digital marketing. It’s been helping businesses grow since the start of the internet era. Every year, SEO trends change. As an SEO expert, you need to embrace these new advances to stay competitive. You need to study some changes in Google Algorithms and even new techniques of content writing.

This 2017, here are the top 7 SEO trends to keep your business on top of the page:

Accelerated Mobile Pages (AMPs)

In the end of 2016, Google started recognizing websites that have switched over to AMPs. Accelerated Mobile Pages (AMPs) are open source protocols that enable websites to load faster on mobile devices. Apart from instant loading, these websites also consume lesser data which sounds very practical today. It is expected that AMPs will dominate mobile searches.

Voice Search

Voice Search has been rising popularity today, especially as smartphones become smarter and people become lazier…we mean, busier. According to comScore, it is expected that half of the web and mobile searches will be done through voice by 2020. As early as now, you need to expand your keywords. Voice searches focused on more personalized and location-based content. So consider these factors in optimizing your content.

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Mobile Optimization

This trend has started a few years ago. But marketers should keep this in mind. More people will become more dependent on mobile communication devices in the future. In fact, mobile searches outranked desktop searches in 2016. You need to optimize everything on your website to the mobile platform.

User Intent Prediction

Google is now better at identifying what a person intends to search or find on the web. Google makes searching more instant, answering even the most detailed queries. In this case, Google extracts a snippet from a top content provider and use it to answer the searcher’s query. Thus, you must take advantage of the opportunity. Think and act like a normal searcher. Identify the most common questions and keyword searches. Use these to publish a content.

301 Redirects

301 redirects keep your website relevant during a topical check. It’s not hard to implement. Basically, it makes sure that the old URL redirects to the new URL. This method does not affect your SEO ranking. There are different methods and strategies for implementing URL redirection.

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Cross-channel Marketing

Cross-channel marketing should never be confused with multi-channel marketing. The primary goal of cross-channel marketing is visibility. It uses a wide range of channels to market a specific brand. This shall include the CRM and marketing automation solutions.

Personal Branding

Personal branding has been an important component of SEO. But in 2017, Google and even social media platforms like Facebook are highlighting individual posts instead of branded posts. This is why personal branding is so important today. It will provide you more guest post opportunities, build user trust, and drive more traffic to your website.

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Search engine optimization really requires analysis. Google, as well as the target audience, are so unpredictable. As a marketer, you have to keep up!

Blog2 809x410 - 6 Tips for an Effective Email Marketing Strategy

6 Tips for an Effective Email Marketing Strategy

Email marketing is one of the earliest forms of digital marketing. Up to now, it stills remains very effective in establishing your business’ online presence. In fact, 86% of the consumers would like to receive promotional emails from companies they support and follow, based on Statista (2015). For the next years, email marketing will remain to be one of the digital marketing strategies as email users are expected to grow up to 3 billion by 2020.

Basically, there are different things that you should consider in performing email marketing. The goal is for the recipient to open your email and engage. Here are our 8 tips for an effective email marketing strategy:

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Invite them to subscribe

Consumers don’t easily give their email address. Thus, it is you who should invite them to subscribe. Post a signup or subscribe form on your website, homepage, blog, or Facebook page, among others. Do not create a lengthy form. Name, email address, and birthdays are the most common elements. Besides, you might want to send them some deals and freebies for their birthday.

Inform them what to expect

It is a must that you tell consumers what to expect when they subscribe. This may include sending them company updates, daily and weekly deals, freebies and promos, consumer tips, and other important matters. Enumerate these in your signup form so they can decide if they want to receive these types of content or not.

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Send a welcome email

After their subscription, send them a welcome email. Thank them for joining the list and subscribing to your content. To make it more special, you can send new subscribers a welcome bonus or offer.

Email design and content is important

Email templates are readily available on the web. But as much as possible, make your email campaign more personal. Mention their name, the likes, and interests. The content should follow the appropriate structure. We recommend that the content should be 90% educational and 10% promotional. Moreover, the design and layout should be enticing. The goal is to look professional. Subscribers wouldn’t want a trashy look newsletter.

Send content that matters

It doesn’t mean that consumers subscribe to your page, they want to receive all content you send. In this dilemma, segmentation comes in. Segmentation allows you to classify subscribers according to the content they want to receive. Basically, their preference for content can be determined during their signup. By sending content that matters to them, you are decreasing your risk of being unsubscribed.

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Target the inbox, not the spam

One of the problems of sending newsletters is spam. Basically, email has been seen by hackers as a way to do their thing. In 2004, the CAN-SPAM Act of 2003 became a law which prohibits scamming through emails. There are various techniques to avoid the spam. First, you need to get certified. Also, whitelisting has been performed by most companies. In this, the recipient identifies you as reliable. Lastly, your content composition matters. Avoid using too much punctuation marks or including words that sound like a threat.

Are you using email marketing today? Send us your thoughts.

Blog1 809x410 - Top 5 Ways APIs Can Help Your Business

Top 5 Ways APIs Can Help Your Business

2017 is definitely the year of Application Programming Interfaces or APIs. APIs are set or routines and components that enable various software, applications, and system to connect and share data with each other. Basically, it promotes collaboration between two or more platforms. APIs are also vital in customizing Graphical User Interfaces (GUIs). This year, APIs are dominating the digital world. According to Programmable Web list, there are over 17,000 APIs in the database.

APIs are now playing an important role in improving business models. Most companies that are integrating digital strategies into their business operations are taking advantage of APIs. Here are the top five ways APIs can help businesses:

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Modernize organizations structure

The use of private APIs provides companies the opportunity to restructure and modernize their business. How? APIs enable “composable enterprise” in which companies can break down certain functionalities and services and re-create them into new business value chains, thus developing new services and data. Moreover, APIs offer businesses access to a wide range of resources that enable them to move operational elements to external providers.

Increase business productivity

One of the direct impact of APIs on business systems is increased productivity and efficiency. Basically, APIs improve collaboration and internal communication among software and systems. With this, internal processes are more productive and efficient. According to a study by McKinley Global Institute, productivity is increased up to 25% through the use of APIs. On the other hand, APIs also promote automation, updating workflows to make them work faster.

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Boost loyalty and conversion rates

In running digital marketing strategies, the goal is to build your online presence. The more content you put into the digital space, the more likely consumers can see you. Through APIs, you can be able to share data on multiple platforms, thus, increasing your reach. Moreover, it is important that you provide all the necessary data your customer needs on your website. Through APIs, you can pull weather updates, currency exchange rates, and travel flights so they do not have to open another site to look for information.

Manage supply chain efficiently

APIs are integral in delivering new functionalities. For businesses that engage in service delivery to customers, APIs can help in managing supply chain efficiently. For example, Viaplay, an online content provider use two internal APIs in managing their services. One API is in-charged with checking customer’s subscription levels. The other API does the re-commencing the subscriber’s content. With this, you do not have to worry about delivering your services.

Improve customer experience

One important characteristic of API is its ability to customize content for the customers. As a developer, you have to anticipate what your customers need to your website. With this, you can access different content and services from other external platforms and integrate it into your website. APIs allow content to be embedded in any application or site. This will guarantee a more fluid flow of information, improving the user experience.

These are just a few of the many advantages businesses can get in integrating APIs into their systems.

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