By Peter Walker, UK country manager at Information Builders
The power of social media as a business tool is rapidly proving its worth, time and time again, despite a few lingering sceptics who would question its value. Furthermore, in the world of business intelligence (BI), social media tools offer myriad new resources for companies looking to gather information about their clients and develop a holistic viewpoint of each customer, which will ultimately help them improve products, service and the customers’ overall experience.
Indeed, social media can deliver huge BI value to corporations. But there’s also a flip side to consider. When not properly approached, defined and executed, social media can pose serious challenges to the business, its reputation and risk brand damage. Continue reading