Are CMOs Prepared to face the Zero Moment of Truth?

By Krishnan Chatterjee, Strategic Head of Marketing at HCL Technologies

Remember the good old days, when marketing was easy? As it happens, neither do I, but the fact remains that ten years ago, the world of marketing was a far less crowded, cluttered and complex place to inhabit. In days gone by it used to be enough to produce a great TV commercial or direct mail campaign, and then sit back and watch as the customer walked into your store or contacted you directly. Today, however, the world is a very different place indeed.

Continue reading

Email Marketing ‘Top Ten Tips’

By Loren McDonald, Vice President of Industry Relations, Silverpop

Modern day marketers need to be aware that their brand messages are at risk of being swallowed up in the abyss that can be email marketing. On average per person, per day consumers are receiving over 30,000 advertising messages, so it is essential that your business stands out from the crowd. Below are my essential, top ten email marketing tips:

Continue reading

Twitter For Business: 5 Top Tips On How To Get Your Followers To Promote Your Business

By Flora Busby, Social Media Manager at Xuber

Word of mouth marketing, it’s the ultimate dream! Having someone else say how great you are (instead of yourself) is what every marketer is after. Not only is it the most proven way to get people to buy what you’re selling, but it also gets through the invisible wall we’ve all put up which protects us from being ‘sold to’. We’re becoming increasingly immune to advertising, so if your friend is raving about a new product/event/food/insurance software solution then it breaks through that wall and we are more likely to buy the product or service (or at very least find out about it).

Continue reading

What’s Causing Your IT Headache?

By Claire West, Fresh Business Thinking

IT directors have a lot on their minds and most IT Service Management (ITSM) tools aren’t able to cure their IT headaches.  The ever-changing IT landscape is threatening to overwhelm the IT department. Do you think your ITSM solution can keep up?

Absolute Software have created this great info graphic which shows various problems IT decision makers have to deal with.

Continue reading

How to Integrate Social Media and Email Marketing

By Dr Marie Griffiths, Director of the Centre for Digital Business at Salford Business School

Firstly there must be some distinction of what an email is and is not. Email is generally not considered social media for number of reason but mainly because it is ‘mass communication not mass collaboration’. However emails are recognised as powerful communication tools and should form part of any marketing campaign that you may want to run.  Other important points to remember when conducting any email campaign is creating a ‘killer’ email to grab the interest of your customers and equally vital is to make sure that you monitor its performance across the different media channels you are using.  At the Centre for Digital Business based in Salford Business School at the University of Salford we work with advising many small businesses on their social media strategies. We are currently working with Pennine Telecoms on their multi-channel digital marketing strategy; on this project we are using an email-marketing tool called MailChimp but there are many other alternative tools available.  The tools helps you create, send and track email newsletters that are of a high standard and best of all it’s free!! Try it you will not look back!

Continue reading