By Nikhil Govindaraj, Vice President of Products at Moxie Software
The customer has always been king, but social media — Facebook, Twitter, texts, chat, forums and email — have profoundly affected customer expectations, giving them more power and influence and changing customer relationship management in ways we could never have imagined even a decade ago.
Google+By David Emm, Senior Security Researcher, Kaspersky Lab
Social media is not just attractive to individuals, and an increasing number of companies are now using Facebook and similar sites to communicate with their customers. In many cases, their employees are also permitted access to social networks. The question is, however, how can social media be used securely in the workplace? This article explains the most important points to bear in mind when it comes to security for social networks.
Google+‘The fastest growing companies and marketing superstars are digital marketing powerhouses but the majority of businesses are playing catch-up’ according to Ray Clark from www.digitalmarketingshow.co.uk .
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By Claire West, Fresh Business Thinking
Have you seen Jim Boyden’s viral photo that’s been doing the rounds this week of a Virgin Media bill that fined his late father for late payment of a Direct Debit?
Here it is if you’re yet to come across it:
Google+By Claire Richardson, VP – Workforce Optimisation Solutions, EMEA
All too often, customer service is an afterthought and seen as secondary to the product or service that an organisation is selling. But what many businesses don’t realise is that this strategy can actually deter customers. Our research showed that 45% of UK customers value good service over the price of products or services. With less than a quarter (19%) responding to traditional marketing messages, often good customer service is one of the best ways to increase loyalty. Businesses getting ahead of the game in 2013 are already taking action and adopting much more of a customer-centric approach by making significant changes to their strategies and operations.
Google+By Erin Ablett, Punch Communications
Following Facebook’s Graph Search announcement in January, many webmasters will have discovered that keyword data has not been available within Graph Search referral strings. This has meant that site admins have been unable to see which keywords users have searched for most frequently to take them to brands’ sites.
However, referral strings have now been updated to include the keywords used in queries, which will allow webmasters to set up their analytics packages to capture the query data coming from Facebook. This information can then be used to create content tailored to the specific terms and search habits of a brand’s audience.
See below for a contextual overview of this significant development, from a brief background of Graph Search to its analytical implementations before and after the update. Continue reading
Google+By Peter Walker, UK country manager at Information Builders
The power of social media as a business tool is rapidly proving its worth, time and time again, despite a few lingering sceptics who would question its value. Furthermore, in the world of business intelligence (BI), social media tools offer myriad new resources for companies looking to gather information about their clients and develop a holistic viewpoint of each customer, which will ultimately help them improve products, service and the customers’ overall experience.
Indeed, social media can deliver huge BI value to corporations. But there’s also a flip side to consider. When not properly approached, defined and executed, social media can pose serious challenges to the business, its reputation and risk brand damage. Continue reading
Google+By Laura Dweck Head of Online Media, Data & Marketing at SilverDoor.
Why do you use Pinterest?
As an online business we wanted our social media activity to show our brand personality and that there were humans rather than robots behind the scenes. With that in mind we adopted a lot of social media channels earlier than most.
Pinterest was something that caught our eye as there is a very strong community on Pinterest that pin images of beautiful interiors. This was an excellent fit for our company, a serviced apartment agent, as we have over 70,000 serviced apartments on our website from across the world so we could easily contribute the images that were in demand. Continue reading
Google+By Alex Pusco – CEO of ActivTrades
Did you ever think your mobile could be for more than making calls, checking emails and updating social network feeds? Over the last couple of years we have noticed that more of our customers are checking their trading positions on the move.
Around 100,000 of people in the UK currently use their disposable income of around £5,000 to trade whether that be first thing in the morning before heading to work, on their lunch break, or after they have come home from a long day in the office.
30% of customers using ActivTrades’ MetaTrader4 platform login to check their positions on a smartphone or tablet which indicates that the future of financial technology is changing. Though it is still a minority the number is growing which highlights a change in the industry. Continue reading
Google+By Suzy Schmitz, Senior Associate – IP & Litigation, Kemp Little LLP
Corporate use of social media rapidly has become commonplace across most industries. Yet in the flurry to garner a presence online, businesses often neglect the question of social media governance.
Planning and implementing a governance strategy is important to ensure a cohesive approach across the business, identify risks and take steps to minimise them, and to manage crisis situations. Continue reading
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