From Chaos To Compliance: Adapting Records Retention To The Digital Age

By Christian Toon, head of information risk at Iron Mountain

In principle, document retention should be a straightforward part of a responsible information management plan: you work out what you want or need to keep, archive it securely and destroy it in line with national guidelines. Job done, what’s next?

The reality couldn’t be further from the truth.

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Five Reasons Why Open Reach Will Revolutionise Your Email Marketing

By Dela Quist, Chief Executive, Alchemy Worx

Open reach, for those not familiar with the term, is a customer engagement metric that measures the proportion of your email database who have opened at least one message over a period of time.

Alchemy Worx has been measuring open reach across a range of clients and industries for many years and we’ve unearthed a wealth of valuable insights that underline why this metric should become the lynchpin of your marketing strategy.

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Translating The Big Data Language Problem

By Keith Laska, CEO SDL Language Technologies Division

The emergence of the digital age has created an explosion of data, across numerous languages and channels. Every day, 175 million Tweets are sent[1], 2 million blog posts are written[2], 68.1 million posts are created on Tumblr[3], and 60,000 new websites are added[4]. Every 60 seconds on Facebook sees 293,000 new status updates.  This rise in online communication and interactions spans 2 billion Internet users, speaking 6000 languages worldwide; only 20% speak English as their first language.

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More Than 60% of Organisations Not Prepared to Solve Next-Gen Application Challenges

By Claire West, Fresh Business Thinking

IT managers from companies around the world are struggling with network and application performance issues as new technologies and high-bandwidth applications continue to consume network resources at an alarming rate, new research from Exinda and Aberdeen Group shows. More than 60 percent of businesses cannot control recreational traffic or segment traffic based on application type, meaning non-strategic applications are getting the same level of priority as those that are strategic to the business, the research finds.

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Online advertising only as successful as its targeting

By Claire West, Fresh Business Thinking

WeSEE, the innovative advertising and visual classification company, earlier this week announced research revealing that over half of UK consumers find online advertisement targeting too simplistic, and when it comes to video advertising, a whopping 70 per cent skip or are bothered by advertising that they believe to be ill-targeted.

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How do you make staff more productive?

By Phil Jones, UK Country head, Brother UK

 

How about asking them not to come in to the office on a Friday? What about offering flexible working hours?

It may seem counter intuitive to ask employees to spend fewer hours in the office; however a flexible working culture can actually increase productivity as well as reduce costs.

Business is increasingly taking place wherever and whenever, and so the norm of 9-5 office hours is fast becoming an outdated concept. The global mobile workforce, which is set to hit 1.3bn in 2015,* is growing rapidly as both employees and employers recognise the benefits. Continue reading