A New Dawn for the Internet?

Sam Silverwood-Cope of Intelligent Positioning

“This massive expansion (of Top Level Domains) represents one of the greatest changes to the Internet since its inception.” said Akram Atallah, President of ICANN’s Global Domains Division, the group behind the release of multiple new Top Level Domains. It is aimed to give more choice, greater freedom to brands and open up an already saturated market of highly fought after domains.

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59% of Britons Would Not Use Company with Poor Grammar on Website

By Claire West, Fresh Business Thinking

A new study conducted by a professional translation and transcription provider has revealed that 59% of Britons would not use a company that had obvious grammatical or spelling mistakes on its website or marketing material; whilst 82% would not use a company that hadn’t correctly translated their online and marketing material into English.

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Have You Outgrown Your Website?

By Oliver Jäger, Vice President Global Marketing & Communications at e-Spirit

Do you remember your favourite jumper as a teenager? Perhaps it was really in fashion at the time or just the perfect colour? What happened to it? The world of fashion moved on and so did you – the jumper just did not suit you anymore, you grew out of it and only keep it for sentimental reasons. Add to this the challenge of finding another item of clothing that you love just as much, and you could be forgiven for feeling a little lost. Does this sound familiar? If you are a business owner, it might well do, as this is the exact thought process many companies go through with their websites.

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Ten Tips For Making Sure Your Website Has All The Bases Covered

By Oliver Jäger, Vice President Global Marketing & Communication at e-Spirit

People in the service industry have always preached the customer is king. This dictum holds even greater weight in the era of e-commerce, social media and sharper customer focus. As a leader in digital marketing and Web content management, e-Spirit has drawn on its expertise to share 10 top tips that companies should consider to create a strong foundation for successful digital marketing.

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Ten Tips For Making Sure Your Website Has All The Bases Covered

By Claire West, Fresh Business Thinking

People in the service industry have always preached the customer is king. This dictum holds even greater weight in the era of e-commerce, social media and sharper customer focus. As a leader in digital marketing and Web content management,
e-Spirit has drawn on its expertise to share 10 top tips that companies should consider to create a strong foundation for successful digital marketing.

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Tech Tips For A Happy eChristmas

By Jamie Turner CTO of address management company, Postcode Anywhere

At this time of year, ecommerce merchants are frantically working on sprucing up their web design and advertising campaigns ready for the big Christmas rush. This is all well and good, but if one of your servers goes down or your website crashes at a critical time, all the sweat and tears that has gone into optimising your site and making it easy to use will have been a complete waste.

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Time To Look At Application Optimisation

Sean Bowen, CEO, Push Technology

When it comes to mobile apps, performance is important: If the app loads or updates too slowly, people are likely to stop using it.

Google engineers discovered that if it takes more than 400 milliseconds – literally the blink of an eye — for your computer to respond to a click on a website or a tap on a keyboard, it is too long. And if a site loads too slowly, even by seconds on whatever device the information is requested, customers will go elsewhere.

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The Bigger The Better, Right?

By Ed Reeves of Penelope

The old adage is true, appearances are everything. While many small businesses consider their size to be part of their charm, it also means they have limited resources compared to larger companies. In order to maximise their strengths, sometimes there is a want or need, to make themselves appear bigger than they are in order to win and retain business.

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Single, Multi, Omni – whatever! Turning channel blur to your advantage

Tony Heyworth, International Marketing Director at LivePerson

Gone are the days when we traipsed up and down the high street from store-to-store comparing prices or variations in products to make sure we get the best deal. The power of the internet has made shopping much more efficient. The ability to instantly compare products at the click of a mouse has transformed the customer experience, and is having a major impact on the way we shop. A study by LivePerson shows that 78% of shoppers’ research online before even stepping foot in a shop to buy, and 39% of shoppers globally now spend the same amount or more online as they do in store during a typical month.

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Applying Autotune to your website

By Mike Flynn, CEO, Fast Web Media

In 2009, Jay-Z rapped about the ‘Death of Autotune’. While controversy about this pitch-correction technology continues in the music world, a different type of autotune is growing in importance in the online world.  That’s the ability of your commercial website to auto-detect and adapt to the device and browser that it’s being viewed on.

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