Enterprise Video: the Privatisation of Television

By Martin Nurser, Vice President of Qumu EMEA

Communicating in ways that engage employees emotionally and make the message stick is increasingly important and difficult to achieve. Enterprise video is a great medium to do exactly that. If approached cleverly and if the right platform is adopted, you can use it to provide your work force with a very contemporary tool for social business.

Video, whether live or on-demand, can be a great asset that drives numerous business benefits. It can be used for executive communications, customer experience enhancement, training, on-boarding and knowledge sharing. It saves travel costs and it is fast and reliable.

With the trend of BOYD now introduced into many companies, mobile applications can be leveraged so that video is made available easily and simultaneously to multiple users with very little extra investment needed for hardware.

Microsoft recently announced that their mail service Outlook will now support Skype voice, video calling and instant messaging. The integration also works for Microsoft’s Messenger service and will allow users to video call Messenger users from Outlook.com.

This is yet another clear sign that video is becoming increasingly engrained in modern day communications as a medium that easily engages and connects people. Why should it be any different at work?

Sometimes a quick call or, even better, a video, can accomplish so much more than a long email, which is more likely to end up at the bottom of your inbox and be overseen.

Video is so much more personal than the written word and it truly shows the speaker’s feelings and passion about what they are saying, so the message is more powerful , less likely to be misinterpreted and it is delivered in a way that brings people closer. Management becomes more approachable and employees are not just given a voice but a face too.

Consumers are embracing the new generation of internet-enabled TVs with more and more of us owning such a set. We can now watch YouTube and missed TV programmes on iPlayer immediately after they have been aired. Video on demand makes it possible for everyone to catch up, communicate and socialise; enterprise video does exactly the same in a working environment and brings business value. It should be seen as the privatisation of television.

With more and more companies putting cultural change and the drive for social business high on the agenda, the adoption of video only seems a logical choice.


Enterprise Video: the Privatisation of Television
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