By Abigail Phillips
New research shows that Apple’s iPhone 5 searches up a staggering 594% in the lead up to Christmas, despite a slump in its sales performance. According to data from independent digital marketing agency, Greenlight’s Brown Goods Sector Report- Issue 14, in November 2012, iPhone 5 was queried more than 4 million times, accounting for 34% of all Brown Goods-related searches.
However, having just last week released the newly built BlackBerry 10, the search volumes for the term ‘BlackBerry’ totalled 246,000 compared to 301,000 in August. Continue reading
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