Measuring the value of your corporate promotional products
Tag Archives: email
Email in the modern business – are we doing it right?
By Kari Woolf, global product marketing manager of collaboration at Novell
Email is an integral part of every organisation, driving both external and internal communications on a global scale. Our reliance on email is growing, with figures from the Radicati Group showing that the number of emails sent and received by corporate users will rise at a rate of 13% for each of the next four years.
However, with the rise in social collaboration platforms, questions have been asked about how the two services can continue to function together. Continue reading
Google+Five reasons to ditch email
By Lee Timmins is Senior Vice President of Atos Consulting, an organisation that is moving towards being a zero email company.
How often do you switch off email? On a typical day, you may open it as soon as you get into work (if you haven’t already checked your smartphone), and allow the contents of your inbox to determine your next steps.
According to a University of California, Irvine, study, people who check their work email regularly exhibit higher states of stress and less focus than they do if they are cut off from email entirely. Investor Harj Taggar weaned himself off email on his phone, and noticed a marked improvement in his concentration as a result. Independent research has also found that a large percentage of email adds little value to the individual’s or the organisation’s day.
Email is now the dominant form of communication and collaboration in business. Yet it isn’t the best tool for either of these activities. It is out-of-step with current tech developments and the behaviour of younger employees and clients. Continue reading
Google+Best practices for email auto-replies
By Trend Micro
In two recent blog posts (The Risks of the Out of Office Notification and Other Risks from Automatic Replies) we discussed the possible threats from automatic email replies, from out of office notifications to read notifications to non-delivery receipts, they all allow information to be leaked – which can then be exploited. So what can administrators and users do to deal with this threat and help secure their environment?
While we have always stressed the importance of user education, in this particular case this should be reinforced with strong server settings. There’s no reason to rely only on user settings, which can be (and frequently, are) set improperly. Continue reading
Google+A vision of the future: 2013, the year communications broke
By Abigail Phillips
There’s been several predictions made for what to expect in the new year from online services and technology. And with the first major security breach from free video messenger services and email descending to become the lowest form of communication in the business world, 2013 is predicted to be an interesting year in online communications. We caught up with Andres Wienold, VP EMEA at LifeSize, who gave us his predictiones for 2013. Continue reading
Google+Unlock the Potential of your Data
BY Henry Smith, Director of Product Marketing at Emailvision
It’s the end of a long, but successful day at the office. Whilst you are making your way home, your favourite clothes shop catches your eye. You have some time to spare – this seems like the perfect opportunity to find a new jacket for work.
When browsing, you see some jackets that might fit the bill. You’ve been in this shop a few times before and you show the shop assistant the jackets you would like to try on. Of the four, only one is available in your size. In addition, the shop assistant suggests some others she thinks you might like but they’re the wrong colour, style and price. After politely looking at the irrelevant suggestions, your interest has dwindled and your frustration leads you out of the shop empty handed.
Painting a different scene, whilst browsing you see some jackets you would like to try on. Although you’ve been in this shop a few times, you’re by no means a regular and surprised to be greeted by name by the assistant. As you tell her what you are looking for, she confirms your size, and off she goes to find it. Not all the jackets are in stock, but she brings some similar styles, and one you admired on a previous visit. With many options available, you walk out the shop with more than one new item, happy and satisfied. More importantly, you will be back, because you can count on this shop assistant.
In the world of online marketing, it’s no different. Retailers need to tread a fine line between communicating what’s relevant and what could be considered as irrelevant noise. With click-through-rates of email resting at around just 3 per cent, what can marketers do to increase the chances of winning and keeping life-long, loyal customers through their campaigns? Continue reading
Google+Creating value through customer intelligence
By Henry Smith, Product Marketing Director Emailvision
The internet and social media have ushered in an era of consumer choice and as sensitivity to marketing noise increases, a broadcast approach to email marketing is no longer acceptable. Continue reading
Google+New Service Maximises Untapped Marketing Potential Of Corporate Email
Companies can now maximise the marketing potential of their employees’ emails using a new first of its kind service from email and web security company, The Email Laundry. The Brand and Sign service enables businesses to make every employee a part of their marketing team by transforming every corporate email sender into a relevant, targeted and accountable email marketer.
Nearly nine tenths of corporate communication (87 per cent) is via email, yet many companies still fail to capitalise on its untapped potential as a cost-effective marketing channel. This is a particular problem for companies whose employees increasingly check and send business email on smartphones, which rarely carry any company branding. Moreover the Companies Act 2006 includes provisions for Trading Standards to fine businesses that fail to include company registration numbers and addresses on emails from their employees.
Brand and Sign gives corporate marketing teams complete control of their company’s outgoing communications, ensuring departmentally relevant and consistent email for every recipient of their company’s email. The new cloud-based service automatically applies email signatures – including the legally required company registration details – to every message sent by a company, regardless of whether it is sent from a mobile device or a PC.
Individual employees’ emails from various departments within a business – whether sales, accounting, legal or human resources – can be branded with relevant marketing messages targeted to their specific audiences. Companies using Brand and Sign can then measure the performance of every staff member via open and click-through data gleaned from the employees’ email signature.
“Companies send millions of emails every day, but often the only branding they carry is the email address of the sender. Considering 87 per cent of all corporate communications are via email, businesses are failing to attain the most from their primary communications tool. The concept of cloud has now gone beyond computing to the human level. Companies need to maximise the potential of both the technology they use and their individual employees’ use of that technology,” Ken Bagnall, CEO of The Email Laundry, said.
Marketers simply set up company emails to pass through the Brand and Sign cloud server. The company marketer logs into the server through a portal and assigns marketing messages to email signatures of specific employees or departments. The Brand and Sign cloud server then attaches relevant branded email signatures to specific employees’ outgoing email.
Bagnall said: “Brand and Sign not only enables more effective and consistent use of marketing messages, but also helps UK businesses comply with The Companies Act 2006. This legislation requires companies to include their registered company name and registration number, place of registration and registered office address in every sent email, with penalties of up to £1,000 for non-compliance.
“Brand and Sign attains maximum value from every email employees send. It provides a consistent and measurable company-wide standard that not only ensures email is compelling to specific recipients and compliant with the law, but also makes every employee, and every email they send, a marketing resource.”
By Ken Bagnal, The Email Laundry
Google+