Understanding the Importance of Facebook Graph Search’s Keyword Passing Update

By Erin Ablett, Punch Communications

Following Facebook’s Graph Search announcement in January, many webmasters will have discovered that keyword data has not been available within Graph Search referral strings. This has meant that site admins have been unable to see which keywords users have searched for most frequently to take them to brands’ sites.

However, referral strings have now been updated to include the keywords used in queries, which will allow webmasters to set up their analytics packages to capture the query data coming from Facebook. This information can then be used to create content tailored to the specific terms and search habits of a brand’s audience.

See below for a contextual overview of this significant development, from a brief background of Graph Search to its analytical implementations before and after the update. Continue reading

Facebook, mobile and secure access

By Nathan Pearce, Senior Technical Marketing Manager at F5

 

Facebook has been in the news again recently with an announcement that it now has more mobile users than desktop users on a daily basis – 680 million of them. Clearly, this is fantastic news for a company which is pushing its mobile advertising business as the future, but it’s what it tells us about how consumer habits are changing which is of wider value to businesses.

It seems like everyone has a smartphone (or two), but according to recent reports, UK smartphone penetration is still only at 44 per cent. The same reports estimate that this will grow to about 75 per cent in 2016, at which point 4G will also have started to assert itself. This means more people will be accessing more data, more often from their mobiles. The knock on effect for businesses and their data centres is potentially huge as requests for data will continue to boom. Continue reading

Advice for Brands Setting Up A Facebook Page

By Will Davis, Account Manager at integrated Social Media, SEO and PR agency Punch Communications

The importance of creating an engaging, branded Facebook page is now greater than ever. With over one billion active global users, integrating Facebook into a digital strategy is a sure-fire way to help a brand promote itself and increase its relevance and visibility to an ever-growing online audience. However, at a time when consumers are being presented with a constantly increasing number of brands to follow, ensuring the page looks appealing, shares interesting information and engages its community is vital. Continue reading

Techbubbles’ Technology Roundup #2

By Abigail Phillips

 

Here are the top stories from the technology industry and social bubble this week:

HMV and Blockbuster call in the administrators

On Tuesday, music and DVD store HMV, announced that it was to call in the administrators after the 250 store-chain failed to reach an agreement with its bank over its debts, leaving 4,500 of its high street jobs at risk. The following day, Blockbuster announced that it was also calling in the administrators after failing to secure a sale of the UK business after a plunge in its profits. Continue reading

How to thrive as a small businesses in a connected world

Everyday millions of people use Facebook to connect with the people and things they care about. More than just a place for sharing pictures or keeping up with friends, Facebook is also where businesses connect with customers to start and join essential conversations. This, in turn, allows businesses to build their brand and reach new audiences.

We know that businesses across Europe are already using Facebook to reach new customers and actively drive growth. A recent study by Deloitte showed that Facebook is already helping to contribute £2.2 billion to the UK’s economy, as small businesses use the platform to promote their brand, raise awareness, advertise and generate new business.

Over 35,000 jobs around the country are even supported thanks to small businesses using Facebook in this way – whether it’s a start-up employing a social media manager to look after its Facebook activity, or a family business taking on more staff thanks to increased sales generated through the platform.

Facebook is changing marketing by building technology that is bringing us closer together and it’s clear that small businesses in particular can thrive in this connected world. We want more businesses to grow in this way, which is why we’re excited to have launched a series of initiatives to support SMEs. To get you started, here are some quick tips:

Create Conversation

You want your fans to talk about your business with their friends, so first you need to understand what they care about. Use Page Insights to track which posts spark conversations and sharing, then try to keep posting this kind of content.

Be an Attention Seeker

Your fans’ News Feeds contain information about all their friends and other businesses they like, so they don’t have time to read everything. To grab people’s attention, keep your posts short and snappy and use pictures. You can also reward fans with competitions and special offers, or even by announcing exclusive news or product launches first on Facebook.

Keep Up the Conversation

Your Page is a place for conversations between you and your fans and it’s important you keep this up to build a real relationship. Think of it as an online community and keep your fans involved, for example by using Facebook’s Questions feature to gather feedback about your business. With just one click, fans can agree with an existing answer or add a different response – ultimate engagement, minimal effort.

Reward your community

There are thousands of businesses on Facebook so you need to stand out from the crowd, you could reward your fans for liking your page by offering competitions and special offers. Think about announcing new products to fans on Facebook before anywhere else, giving fans early access to sales, or posting exclusive photos from events on your Page.

Be relevant

Your fans will be more likely to notice your business’s Page if you post about relevant issues, post about special offers and mention the issue of the day – whether that’s the FA Cup Final or the Diamond Jubilee.

Visit www.facebook.com/FacebookMarketingUK to keep up with how you can use Facebook to market your business.

Kirby Koo, SMB Growth Team, Facebook

Technology Headlines: Facebook Crashes As Wi-Fi Comes To The Tube

London Underground has named some of the first tube stations that will receive free Wi-Fi internet access during the 2012 Olympic Games following a successful trial.

O2 customers suspected of illegally sharing pornographic films made by Ben Dover Productions will begin receiving letters from the film-maker shortly.

Implementation of the law relating to the use of cookies within the European Union has not been consistent, due partially to changing advice from the Information Commissioner’s Office (ICO).

Facebook has suffered a series of service disruptions on Thursday which left many people unable to use the social network.

Technology Headlines: Huge Cyber Attack Discovered

A large-scale, complex targeted cyber-attack that collected private data from countries such as Israel and Iran has been uncovered, researchers have said. It is believed that the malware could well have been open for almost two years.

Russian security firm Kaspersky Labs have said that the malware, known as Flame, is ”one of the most complex threats ever discovered”.

Reports in Canada’s Globe and Mail newspaper say that Research in Motion, the maker of BlackBerry phones, is preparing for a major restructuring that will see it eliminate at least 2000 jobs worldwide.

And finally there are fresh reports that Facebook will launch their own phone next year. The New York Times cited unnamed sources, including Facebook employees, suggesting that the network had been hiring several smartphone engineers.

Technology Headlines: Cookie Law Deadline Approaches

Friday marks the last working day for UK businesses to prepare their websites for a new law governing the use of cookies. As of Sunday, under the new laws, sites must obtain “informed consent” from visitors before saving cookies on a machine.

In what has been a bad week for Facebook, there is some ‘good’ news. The social media giants have launched a new camera photo app that is remarkably like Instagram, which Facebook brought last month for a staggering $1 billion.

In a refreshing change from the usual stance shown by chief executives, Apple’s Tim Cook has opted to forgo the $75m (£48m) dividend payments that he was set to earn on the 1m shares he has received from the company.

 

Technology Headlines: From Bad To Worse For Facebook

It has not been a good week for Facebook, with their shares continuing to suffer this week, and now news that founder Mark Zuckerberg has been sued by the social media network’s shareholders over its disastrous IPO.

Dell have announced that they are pinning their hopes on new touchscreen products pegged to Windows 8′s launch to boost the fortunes of its consumer products division.

There was good news for Apple, and designer Jonathan Ive in particular, as he was knighted by the Princess Royal at Buckingham Palace.