Tag Archives: marketing

Oh, and don’t forget the marketing…

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By Ryan Higginson, Vice President Digital Channels Europe at Pitney Bowes

 

It’s a tough environment for owners of small and medium sized businesses right now. They have a very personal investment in making their business a success but that passion and drive can also mean they are covering a lot of different tasks and responsibilities to keep it ticking over. If you’re doing everything from customer service to business strategy it can be very hard to prioritise.

We recently conducted some research looking at over 500 UK small and medium businesses which found that many owners are taking the brunt of the workload, juggling an average of seven roles on a daily basis. When asked about their priorities, many are focused on low-level tasks, with 35% spending their time buying stationary, one in five helping repair the office and 16% picking up the cleaning. Meanwhile, business critical tasks such as marketing (32%) and business strategy (25%) can fall by the wayside. Continue reading →

Love is in the Air – Can fast data analytics and BI help Cupid do his work?

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By Sean Jackson, European Marketing Director at Actian Corporation

 

In today’s fast-paced world of hectic schedules, it has become increasingly difficult to meet new people, but technology and fast internet speeds have stepped in to fill the gap in the guise of online dating.

Now it is easier than ever to meet the one destined to make you laugh and cry – the trend is so widespread that according to YouGov one in five relationships in the UK now start online. In fact, the Office for National Statistics has added online dating prices to its basket of goods and services from which it calculates the UK rate of inflation, highlighting a rapid growth in online dating market and consumer uptake in recent years. Romance has finally come of age in the digital world. Continue reading →

Using the Latest Web Techniques to produce Memorable Content

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By Keith Horwood, Head of SEO at digital agency Found

 

With more content than ever being produced it can be difficult to stand out. Users may just see it as ‘noise’ and not pay the slightest bit of attention to it. If that happens, they are unlikely to share it, read it, link to it, or return for more in the future.

So how can you make your content burst forth from the screen and wow visitors; the kind of content that creates an instant buzz? You know the type. The kind of the content that is emailed round the office, even by those who would not usually be interested in the subject matter, and is shared on various platforms because it’s informative, on-topic, on-trend or just plain funny. Continue reading →

New marketing app promises to drive customer engagement

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By Abigail Phillips

 

Cloud provider, cloud.IQ has launched smartSMS- a digital marketing app that enables any organisation to engage with its customers through text and voice.

The new application seamlessly integrates SMS has been created to help businesses meet a broad range of needs including; driving customer engagement levels, increasing donations amongst charity givers and delivering appointment reminders to reduce missed consultations.  Continue reading →

Website delays cause customer and revenue drop-off, urging IT and Marketing to work together

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By Abigail Phillips

 
New research has found that retailer websites were unable to cope with the associated increase in traffic from annual sales promotions that run over the post-Christmas and New Year period.

Using an advanced in-house website performance tool based on Silk Performer technology, website performance data, Borland, identified an overwhelming correlation between sales-generated traffic rises and increases in website response times – a nightmare situation for any retailer hoping to capitalize on the seasonal online rush of bargain-hunting consumers. Continue reading →