Data Governance and Social Media: First Things First

By  Peter Walker, UK country manager at Information Builders

The power of social media as a business tool is rapidly proving its worth, time and time again, despite a few lingering sceptics who would question its value. Furthermore, in the world of business intelligence (BI), social media tools offer myriad new resources for companies looking to gather information about their clients and develop a holistic viewpoint of each customer, which will ultimately help them improve products, service and the customers’ overall experience.

Indeed, social media can deliver huge BI value to corporations. But there’s also a flip side to consider. When not properly approached, defined and executed, social media can pose serious challenges to the business, its reputation and risk brand damage. Continue reading

Social Media Governance: tips for managing your business’ use of social media

By Suzy Schmitz, Senior Associate – IP & Litigation, Kemp Little LLP

 

Corporate use of social media rapidly has become commonplace across most industries. Yet in the flurry to garner a presence online, businesses often neglect the question of social media governance.

Planning and implementing a governance strategy is important to ensure a cohesive approach across the business, identify risks and take steps to minimise them, and to manage crisis situations. Continue reading

Managing Risks Arising from Social Networks

By Albert Franquesa, Principal Consultant, GFT

In 2012 we saw many cases where public companies were hit by social networks causing major headaches and even impacting their business decisions and forced them to make changes.

As an example, take Bank of America, which announced an additional $5 a month fee for debit cards holders. One person started a petition on the social networks requesting Bank of America to revert this decision. In a few days, 300,000 people had joined the group. Following the social network feedback, the Bank of America ditched its plans on the maintenance fee. The so called ‘social effect’ forced the bank to react quickly, whilst being closely-monitored by the media and society. And what is worse, causing a reputational impact – which can be difficult to recover from. Continue reading

How to use social media for effective customer service

By Adam Cooke, founder and MD of aTech Media

More and more businesses are now using social media as a means of communicating with their customers, utilising the variety of channels it offers. Whether it is via a simple Facebook post, a live Twitter Q&A, or a Google+ hangout, the opportunities for brands to speak directly to their audience are numerous.

Whilst effective social media management offers a direct route to speak to an audience, due to its instantaneous nature and the ability of content to go ‘viral’, there are many pitfalls to avoid when using social media to talk to customers. Continue reading

Social media is fragmenting

By Simon Griffin, Director of Design at Etre

The social media landscape is fragmenting. Mass adoption of sites like Facebook and Twitter has meant that the signal that once existed within these channels has now been drowned out by noise. The signal that once existed in many Facebook feeds, for example, has long been lost among the baby photos, memes and shameless self-promotion of acquaintances.

As a result, many of the conversations that currently take place on these sites will progress to niche (that is, more personal, more relevant) sites in the not too distant future. This progression has already begun (to some extent) via sites like Foursquare (a social networking site built around location sharing), Instagram (a social networking site built around image sharing), Pinterest (a social networking site built around image, video and object sharing), Path (a social networking site built around family and close friends, not acquaintances) and Patients Like Me (a social networking site built around sharing one’s personal health data). Expect more of these services (occupying increasingly smaller niches) to crop up as the year progresses.

What does this trend mean for businesses like yours? It means that you need a proper social media strategy—since, without one, it can be impossible to resist the temptation to just blindly jump aboard each new social networking site to show any promise. This, of course, is a recipe for disaster, as it will result in you spreading your investment too thin. (Better to invest sufficiently in a single social media site than to under-invest in several.)  Continue reading

Facebook, mobile and secure access

By Nathan Pearce, Senior Technical Marketing Manager at F5

 

Facebook has been in the news again recently with an announcement that it now has more mobile users than desktop users on a daily basis – 680 million of them. Clearly, this is fantastic news for a company which is pushing its mobile advertising business as the future, but it’s what it tells us about how consumer habits are changing which is of wider value to businesses.

It seems like everyone has a smartphone (or two), but according to recent reports, UK smartphone penetration is still only at 44 per cent. The same reports estimate that this will grow to about 75 per cent in 2016, at which point 4G will also have started to assert itself. This means more people will be accessing more data, more often from their mobiles. The knock on effect for businesses and their data centres is potentially huge as requests for data will continue to boom. Continue reading

Next generation learning for the next generation employees

By Jon Drakes, Solutions Director at SumTotal 

 

Innovations in technology are changing the way HR approaches learning, with Bring Your Own Device (BYOD) and social media redefining the learning landscape.

More and more organisations are responding to these trends by offering their employees more flexible ways to learn. In particular, mobile and social learning are two of the hottest learning technology trends gaining prominence. In order to successfully leverage these trends within the workforce, HR leaders need to examine the drivers behind mobile and social learning. Continue reading

Techbubbles’ Technology Roundup #5

By Abigail Phillips

 

Here’s what’s been happening in the technology industry this week:

The Social Super Bowl 2013- the winners and losers

This year’s Super Bowl really demonstrated how social media can have a significant impact on brands. Advertisers of the Superbowl, including Oreo, Coca Cola and Calvin Klein, saw their Twitter followers shoot up as they advertised on their social media pages during the Super Bowl. Budweiser also did well as their advert went viral and had over 1.5 million views and 6 million views- becoming the most third most shared Super Bowl ad of all time.

The Whispr Group has created an infographic which evaluates the social media ROI for the top brands on Twitter during the game. Visit The Wall to view it.
What do Google’s new AdWords Enhanced Campaigns mean for marketers?

Yesterday, Google released the changes it would be making to AdWords. The search engine unveiled its tool ‘Enhanced Campaigns’ which allows advertisers to target people based on the time of day, their location and the device they are using.

The aim is to simplify AdWords and allow users to manage their campaigns in one place. The pitfall of this idea is that advertisers will no longer be able to run mobile-only campaigns.

Econsultancy has asked a few of the industry experts what their thoughts are on ‘Google’s ‘Enhanced Campaigns’. To read what they have to say, click here.
LinkedIn sees jump in revenue

LinkedIn has reported a revenue of $304 million for the December quarter, an 81% increase from last year and above what Wall Street’s consensus had estimated.

The social networking site doubled its revenue from last year and premium subscription products also increased nearly 80% to under $60 million- helping it to come close to having its first billion-dollar year. The growth has been put down to a strong increase of interest and sales from recruiters, businesses and job seekers. To read more, visit Mashable.

 

Advice for Brands Setting Up A Facebook Page

By Will Davis, Account Manager at integrated Social Media, SEO and PR agency Punch Communications

The importance of creating an engaging, branded Facebook page is now greater than ever. With over one billion active global users, integrating Facebook into a digital strategy is a sure-fire way to help a brand promote itself and increase its relevance and visibility to an ever-growing online audience. However, at a time when consumers are being presented with a constantly increasing number of brands to follow, ensuring the page looks appealing, shares interesting information and engages its community is vital. Continue reading

‘Social Media Bullies’ attacking your bottom line

By Dennis Fois, Sales Director, UK & Northern Europe, eGain

Customer service operations are bulky, cumbersome cost centres – hemorrhaging money and resource for what can often seem like little reward or RoI. However, no matter what industry you operate in, you can’t do without it, and you cannot afford to do it badly. Aggrieved, dissatisfied or unhappy customers cost money. Never has this been truer than with the advent of social media. Continue reading