By Abigail Phillips
Here’s what’s been happening in the technology industry this week:
The Social Super Bowl 2013- the winners and losers
This year’s Super Bowl really demonstrated how social media can have a significant impact on brands. Advertisers of the Superbowl, including Oreo, Coca Cola and Calvin Klein, saw their Twitter followers shoot up as they advertised on their social media pages during the Super Bowl. Budweiser also did well as their advert went viral and had over 1.5 million views and 6 million views- becoming the most third most shared Super Bowl ad of all time.
The Whispr Group has created an infographic which evaluates the social media ROI for the top brands on Twitter during the game. Visit The Wall to view it.
What do Google’s new AdWords Enhanced Campaigns mean for marketers?
Yesterday, Google released the changes it would be making to AdWords. The search engine unveiled its tool ‘Enhanced Campaigns’ which allows advertisers to target people based on the time of day, their location and the device they are using.
The aim is to simplify AdWords and allow users to manage their campaigns in one place. The pitfall of this idea is that advertisers will no longer be able to run mobile-only campaigns.
Econsultancy has asked a few of the industry experts what their thoughts are on ‘Google’s ‘Enhanced Campaigns’. To read what they have to say, click here.
LinkedIn sees jump in revenue
LinkedIn has reported a revenue of $304 million for the December quarter, an 81% increase from last year and above what Wall Street’s consensus had estimated.
The social networking site doubled its revenue from last year and premium subscription products also increased nearly 80% to under $60 million- helping it to come close to having its first billion-dollar year. The growth has been put down to a strong increase of interest and sales from recruiters, businesses and job seekers. To read more, visit Mashable.