Take a picture from your seat.
We want to see what technology businesses are using on a daily basis – so try to get any laptops/desktops/smartphones & tablets in there.
Submit your photo by Wednesday August 29th 2012 to be in with a chance of winning a video interview with your CEO or spokesperson (usual price £995).
We’ll share our favorites on here and Twitter.
A winner will be picked by our editor at 6pm on August 29th.
We’ve partnered up with Fresh Business Thinking to offer our winner a video interview with CEO CEO or spokesperson.
They will then edit the footage down to a 3 minute sharable video that you can share on social media & host on your website.
Fresh Business Thinking will also host the video on their site.
Here are our favorite entries so far ….
Not sure where the technology in this one but the location is pretty special..
Nick assures us that this was taken from his iPad with his smart phone in hand!
Why is video so important?
Having video on your website will increase your search traffic — as Google paid $1.65 billion for YouTube it is hardly surprising that sites with video rank well in the SERPs (Search Engine Results Pages). Looking for a mix of media is called ‘blended search’, and the better your mix is, the better seach engines respond to it.
An online video will also increase ‘dwell’ time on your website as people sit down and let it roll — our own site www.freshbusinessthinking.com has seen ‘dwell’ time increase from 6 minutes to a staggering 18 minutes as a result of video!
Businesses that are ahead of the ‘online’ curve understand that having great content on their website is imperative and also understand that not only do search engines like video but also that video can be a great medium for communicating to their target audience.
Video is really useful as a tool to explain something that might be complex or difficult to explain by words alone. It’s a medium that we are completely comfortable with as we have all grown up with films, cartoons, TV and cinema.
In 2009, online advertising in the UK overtook television expenditure for the first time and this is important news for small and medium-sized businesses as ‘online’ levels the playing field.
For small and medium-sized businesses, getting on the first page of the major search engines is crucial because it directs all of the customers to you, rather than your direct competitors. Video can help you achieve this.
Whereas a TV ad was out of the question, an online video is affordable, measurable and effective.
Adding a video to your website will give you more chance of being found online, and will also allow you to deliver an informative yet snappy, high-quality video to a worldwide audience.
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